Black Friday Sale: Reach Global Markets With Your Multilingual Shopify Store

The 2021 Holiday Season is right around the corner with Black Friday and Cyber Monday (BFCM) being 2 of the biggest events of the entire year – for retailers and shoppers. As a result of the pandemic, more people are shopping online than ever before, and not only is this trend is here to stay, it will only continue to grow from here.

statistics

Source: Shopify.com 

BFCM is a huge opportunity to boost sales and 2 events you shouldn’t miss out on! Shopify merchants made a whopping $5.1 billion USD in sales during BFCM in 2020, up 76 percent from 2019. That means millions of people all over the world are waiting for this festive season to start so as to profit from sales across leading eCommerce brands. 

Is your team and Shopify Store ready to make the most out of these blowout events? We assume you’ve already focused on key areas to ensure your BFCM events go smoothly like; marketing activities, site speed as an increased influx of customers could be much higher than normal, shipping and returns plan, a contingency plan for trouble, etc.

Those are all important areas to have a grip on ahead of the Holiday Season, but have you considered tapping into international markets? Why limit your business and sales revenue to local markets, when Black Friday is a worldwide event? 

Black Friday as an opportunity to start cross border sales

Originating in the 60s in America, the Black Friday event slowly flooded the whole world. Currently an estimated 50-60% of the world “celebrate” Black Friday in some form or another. So, Black Friday is a great opportunity to break down the borders between you and international markets, earn trust and drive conversion from your foreign customers, no matter where they’re shopping from. 

There are over 190 countries in the world. Namely, there are 195 countries if to take recent research. At the same time, there are 6,500 languages spoken in the world today! Therefore, people living in the same country may speak different languages and dialects. So, to reach as large an audience as possible, you need to create multi-language content. And multilingual content is a must in our today’s world because people prefer to shop in their own language. 

According to the “Can’t Read, Won’t Buy – B2C” survey (over 8,700 consumers in 29 countries were interviewed):

  • 65% of customers prefer to see content in their native language (even if it’s of poor quality).
  • 76% prefer to buy products with information in their languages.
  • 40% will not buy from websites that are in other languages.

What this means is that if you want to expand your online business to other countries, then you have to create custom buying experiences with familiar languages. And what’s even better – custom currencies and domains.

LangShop: all-in-one multilingual and multicurrency solution

The above mentioned may seem challenging, but LangShop has an all-in-one solution- multilingual translator and currency converter app.
With LangShop you can convert up to 241 languages and dialects. In terms of currencies, LangShop allows you the opportunity to implement up to 80 world currencies out of 180 existing. Impressive, right? 

Quick example of how you can cover several international markets with LangShop

At first, of course, you should select the target languages and currencies and then translate the content using one of the 4 available methods: manually, using machine translation, pro translation drivers, or agency translation (your first steps guide is here). Then you can connect additional languages to a primary domain myshop.com/fr, myshop.com/es, or connect languages to regional domains or subdomains (third-party domains). For example, you can connect English and French locales to myshop.com and sell products for the North American market. Meanwhile, myshop.es (or es.myshop.com) will display translated content for Spanish-speaking countries. Thus, you are in the game, you are crossing eCommerce borders!

Other benefits of localizing your content and currencies

Localizing your store with LangShop is not only about reaching new audiences by switching your store multilingual and multicurrency. Translating your website is one of the highest leverage activities you can do to:

  • Reduce Bounce and Improving Conversion Rates 
  • Establish a Competitive Advantage
  • Get SEO Internationally Optimized
  • Introduce Customer-centric Approach

These are the vital indicators influencing the success of your business which you should take care of not only during seasonal sales but always!

Conclusion

There is still time to prepare ahead of the 2 biggest online shopping events of 2021,  Black Friday and Cyber Monday. So, don’t miss out on the opportunity of crossing eCommerce borders with LangShop, earn the trust and recognition of foreign customers, and sky-rocket your sales. 

Start a free trial of LangShop here to get started.